Fewer books bought as gifts

The Nielsen Book Survey has identified a worrying fall in the number of books that are being bought as gifts. In 2013, the number of books bought as gifts fell by approximately 9 million. This is part of an overall 4% decline in book sales during the period.

Jo Henry, who led the research, expressed concern at “the apparent decrease in the value that consumers are placing on books as gifts”.

There are a number of possible explanations – the growth of the use of e-readers being one that at least indicates a continuing desire to read – but it is nevertheless a worrying trend.

As a believer in the power of the written word, whether it be non-fiction or fiction, to reach people and move them, and thereby perhaps change their world view, I think that it is down to us – the readers – to go out and buy books (preferably Trollopes!) as gifts for our friends, to share our joy in reading and, hopefully, reverse this trend.

 

 

 

Advertisements

1 Comment

Filed under Uncategorized

One response to “Fewer books bought as gifts

  1. Susan

    Its lovely to receive a book as a gift – particularly a Trollope-related one.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s